Showing posts with label gaming research. Show all posts
Showing posts with label gaming research. Show all posts

Tuesday, February 24, 2009

Countering the Goblin: Personal Relationships and Success

Gevlon recently wrote:

Commenters of the previous article suggested that guilds are superior to PuGs because they are social groups and a person would not slack at the expense of his friends. Notice that there are many social guilds where slacking is rampart, to the point of boosting, where the slacker is the only one who receive reward, the others not. So social connections has nothing to do with stopping of slacking.

However the solution has nothing to do with social groups, the solution is in the guild leadership who either punish or remove the slackers. This also mean that PuGs can be just as successful as guilds as long as they have effective leadership to make sure that no one exploits the common resource.

Many commenters don't understand why do I stay away from guilds? Because I want to prove the above. I want to prove that success - even group success - has absolutely nothing to do with any kind of social effects. You don't need friends to be successful, you need business partners and you don't need to be friendly, social, moral, noble, just economically effective. My goal is to prove this point by PuGging the whole content.

PS: I don't claim that having friends among your partners does not increase your well-being, or friendship is any way wrong. I just say that friendship has nothing to do with success, just as the color of a car has nothing to do with its speed. Pink and brown stripes can decrease your fun during driving, but not the speed or turning capacity of the car.
Larisa loves to go back-and-forth with Gevlon, which creates a nice warm-and-fuzzy feeling contrasted on the cold, hard, give-me-my-money-biatch attitude of the aforementioned goblin. I'm going to fight fire with fire - organizational theory vs goblin capitalist theory. The bold is mine, and is that with which I take issue.

Saying that friendship has nothing to do with success is taking a very pure and objective view of the current state of the raiding environment on any particular server. Yes, it is true - a PUG can clear through Kel'Thuzad in Naxx-25. However, what is not mentioned in that statement is who comprises the PUG. Is this PUG comprised of raiders from successful raiding guilds with Gevlon at the head? Or is this PUG formed from people who are in greens and blues? Or is this PUG comprised of Ebay'ed know-nothings?

The way the raiding game in WoW works, there is a once-a-week reset/lockout which requires that a character can only plunder a raid instance once a week, with the cutoff being Tuesday maintenance (in the US). Focusing on a single raid lockout period, regardless of the number of raiders available on any server during the week, that turns every single one of those raiders into a limited resource - a raid leader can use a raider once and then that raider is expended. No matter how we view other people in terms of social interaction, each raid-available player on a server has a skill level (intangible) and a gear level (quantifiable) which combine to create a raider's overall effectiveness. Players will need a certain minimum effectiveness, relative to the raid group, to be able to clear content. To this point, I think that Gevlon would agree.

If it is agreed upon that each raider has an inherent effectiveness rating and that a minimum effectivness is necessary to kill bosses, then given the raid lockout period, there is a limited number of available raiders "worthy" of raiding, and that number decreases steadily over the lockout period. Each of these worthy raiders have the potential contract with a raid group and then be unavailable to other groups. In order to amass enough effective raiders to clear content, the independent raid leader will need to have enough pull in the market to convince available raiding resources that they should commit to his raid rather than others. There must be a reason for the worthy raider to join one raid group rather than another - I propose that one of the reasons is interpersonal relationship. If 2 raid leaders approach me, one with which I've run and clear Naxx before, and one with which I've never spoken, I would join the known rather than the unknown.

Even though Gevlon is a singular entity, his entrepeneurial raid leading composes an organization - a tool used by people to coordinate their actions to obtain something they desire or value (source). Organizations large and small require resources to achieve their goal. In this case, the Gevlon Raiding Corporation, Ltd., requires contract raiders to input their raiding effectiveness into boss fights, which will convert into an output of badges and epics.

Resource Dependence Theory - the theory that argues that the goal of an organization is to minimize its dependence on other organizations for the supply of scarce resources in its environment and to find ways of influencing them to make resources available (source) - provides further insight into the situation. Every free agent raider is an organization unto him or herself in possession of his or her raid effectiveness, which is the resource each free agent raider organization possesses. Gevlon's position is that he does not need relationships with other raiders at all - I argue that he does need relationships, and that there is no way around it because of the scarcity of the raider effectiveness resource. He should instead seek to minimize his dependence on such relationships to achieve his goal (badges/epics) more simply. Consider the following:

Gevlon is seeking to separate social relationship from raid success. However, to have raid success, Gevlon requires a minimum raid effectiveness output under his organization's umbrella. To acquire that minimum effectiveness, Gevlon must have enough social pull with those in possession of that raid effectiveness to convince them that they should commit their resources to his organization rather than his competitors (other PUGs). If he were to expand his organization (form a capitalist raiding guild or raiding network), he would have guaranteed commitment of resources to his organization, and therefore would not have to re-acquire these resources every week.

Now, I'm not saying that Gevlon can't achieve success without forming a resource network, either via a forum post, guild creation, or otherwise. What I'm claiming is that repeatable, sustainable, and consistent success requires a stable resource pool, with which Gevlon is not operating at current. To acquire a stable resource pool, he either needs to form informal social ties with effective PUG'ers through friendships or shared experience, or form a formal network. Like it or not, the social environment is a part of the raiding experience, and interpersonal relations are inseparable from a raid organization's success.

Want it summed up in a sentence? Friendship is essential to sustainable success in raiding. No matter how hard a capitalist free agent raid leader tries, he needs to form some sort of ties with raider resources to achieve on a regular basis, otherwise he is at the mercy of the raider resource market, and therefore does not control his output.

Friday, January 9, 2009

Alex Golub, My New Hero

WoW Insider recently spotlighted Alex Golub, PhD., an anthropology professor at the University of Hawaii, in their "15 Minutes of Fame" column. Alex moonlights as a restoration shaman for a 4 year-old raiding guild. He is currently performing an anthropological study on Warcraft raiding culture and Ventrilo interaction for a book he hopes to publish on WoW.

Alex Golub is, without a doubt, made of awesome.

Read the interview on WoW Insider. Even if you don't have a BA in sociology (like your's truly) or a perverse infatuation with social interaction and personal perception, just reading what Dr. Golub says in response to some of WI's innocuous questions makes you sit back and think "huh, I never thought of it that way." Being a career anthropologist and having done research through participant observation, he has a knack for putting run-of-the-mill WoW events and interaction in plain English terminology so that everyone knows what he's talking about, not just WoW players.

I, for one, can't wait to read his book. Which shouldn't come as a surprise, since I'm the same person who got giddy about an article about scientific summits in-game and who's read a zany book entitled Digital Play, Culture, and Identity: A World of Warcraft Reader. Yes, I really am that nerdy.

My favorite snippits of the interview follow -

In response to WI's question about his research impeding his ability to immerse himself in the guild/raid:

Being an anthropologist is great, though, because eventually you are going to want to interview everyone, which means you can't make enemies in the guild. We have a Boomkin in our guild who is notorious for pulling aggro, but in raid I can't be like "IF YOU PULL THE MOBS OFF THE TANK ONE MORE TIME I AM NOT GOING TO HEAL YOU ANY MORE YOU PIECE OF S@#$" and then afterwards be all "Oh hey, can I interview for my research afterwards?" They'll just mute you.

In response to WI's question about the relative ease of WotLK raids:

We cleared at T5 and T6 content before Wrath, and we were a little disappointed with how easy Heroic Naxx was -- at least until we got to Patchwerk and he carved the words "gear check" into the still-twitching torso of our main tank.

Go read!

Tuesday, June 24, 2008

The Sociology of Gaming - Slaying Monsters for Science

John Bohannon recently published an article in Science Magazine which was noted on WoW Insider. A gathering of economists, sociologists, psychologists, and computer science academics gathered in select locations around Azeroth and held a bonafide scientific conference, discussing virtual worlds and their effect on personal interaction and self identification. Conversation ranged from truth in disclosure amongst anonymous gamers to stability of personality when transfering between the real-world and character embodiment.

Having obtained my college degree in sociology, the article was riveting for me, even if it did not disclose much as to the content of the discussion. I would need to subscribe to the Science Mag to see the full transcript. The concept of gathering in Azeroth instead of at a conference center is an ingenious one, as noted by Bohannon:

...people can take part from all over the world without leaving home. It reduces the environmental footprint and—aside from the $15 monthly fee for maintaining a World of Warcraft account—it's free.
He and the other organizers got around the logistical barriers of factional non-communication between Alliance and Horde, in addition to conference-goers who may not have WoW characters, by having everyone roll a Horde character and arranging escort parties to the various locales where the conference meetings were to be held. Bohannon relates a funny (yet tragic) story about one of his charges being torn asunder by hyenas in the Barrens on the way to a meeting point.

I could tell you more, but then I would just be re-hashing the article. All in all, a great read for those who have a lust for the study of social interaction.